PPC Case Studies

Some use cases from our customers
PROPERTY DETAIL
Client

Dental Industry

SIZE

Local Business

CATEGORY

Oral Health

TARGETS

B2C

Dental Services
observation

Chads is an orthodontic specialist, he just opened his own business based in Lidcombe. He wanted to get more people to book for his service.

We helped him set up the conversion for each booking event. The challenge was this industry is highly competitive so every click is a potential booking, we did our best to optimize the landing page content to increase the conversion rate.

PROPERTY DETAIL
Client

Pharmacy

SIZE

Small Business

CATEGORY

Medication / Pharmacy

TARGETS

B2C

MEDICINE/Pharmacy industry
observation

A small pharmacy with over 10 years in business decided to get more sales in store. Based in Beresfield, less competitor has been a big advantage.

We set up the conversions for the calls, the tricky part is the conversions for the in-store sales but we managed to synchronize although automation is not an option. The conversion rate is quite satisfying at 52%.

PROPERTY DETAIL
Client

Boat / Car Renting Services

SIZE

Large – Enterprise

CATEGORY

Lifestyle / Rental

TARGETS

B2C

RENTAL industry
observation

All types of cars and boats model available for renting, looking for more bookings, calls and even insurance services.

The real challenge was we had to keep the clicks under control when it’s not the holiday season. They wanted to rule over the market by all means. We helped them not only PPC but also in multiple channels. The ROI is insane but still we could do better.

PROPERTY DETAIL
Client

Providing cheap/used car parts

SIZE

Small Business

CATEGORY

Car Parts / Accessories

TARGETS

B2C

AUTO PARTS INDUSTRY
observation

Mike – the owner of the local business in which specializes in trading used and brand new car accessories/parts. Another lucky business without a heavy competition surrounded, based in Kotara. Mike wanted to get more calls from the customers.

We could set up the walk-in customers but Mike’s business doesn’t have the necessary tools to collaborate with Google Ads. However, the calls were still bringing him a fortune for a low cost.

PROPERTY DETAIL
Client

Law / Legal Services

SIZE

Large – Enterprise

CATEGORY

Lawyer / Solicitor

TARGETS

B2B & B2C

LEGAL industry
observation

A law firm located in Woolooware Bay was seeking for more potential customers who seek for legal advice or engagement with their cases. Very high competition, multiple challenges to maintain the good clicks and the budget.

We set up the calls as conversions, both in-ads and website, the actual conversions are less than 90 but the spent were over 100k and still counting as some cases are not yet finished. The estimated ROI should be around 5-6 times higher than the spent budget.

PROPERTY DETAIL
Client

Charity

SIZE

Medium Company

CATEGORY

Volunteer

TARGETS

B2B & B2C

community industry
observation

An interesting niche that we have ever encountered. A party who seeks for for more volunteer to join for their community to help the elders, environment, children and homelessness.

The actual competition was the number of volunteer to join for a season, PPC is one of their main sources of conversion, could be anything from calls, registers…The conversion rate was well worth.

PROPERTY DETAIL
Client

Air cond repair service

SIZE

Large – Enterprise

CATEGORY

Professional Service

TARGETS

B2B & B2C

ELECTRONIC industry
observation

Jon is a professional electrician, he started as a sole trader the expanded with 7 employees.  Based in Central – Sydney, he wanted to beat the competitors in visibility on Google as well as to get more calls.

For a place with an extreme competition like Sydney, it was very challenging to keep the budget stable. With a return of over $125,000 in the first month, Jon decided to double the budget and the return increased to over $255,000. That’s 9x for ROI.

PROPERTY DETAIL
Client

Debt Collecting Service

SIZE

Large – Enterprise

CATEGORY

Finance

TARGETS

B2B & B2C

Debt Agency industry
observation

As one of the extreme competitive niches, the company wanted to impress the customers as much as they could to create a conscious of brand during the day. At low budget we could not do much to aggressively deliver the ads but we managed to take control of 53% of impression share.

PROPERTY DETAIL
Client

Home repair service

SIZE

Medium Company

CATEGORY

Professional Service

TARGETS

B2B & B2C

Interior industry
observation

This company started locally then expanded to all Sydney region, specializes in repairing houses including exterior and interior. As one of the handful available service across the industry, the company started with a great advantage but some regions are highly competitive.

The goals were very easy, getting more calls and that call would very likely convert as many house owners have insurance. The ROI was very easy going.

PROPERTY DETAIL
Client

Cancer Imaging and Diagnosis

SIZE

Medium Company

CATEGORY

Health / Medical

TARGETS

B2C

HEALTH industry
observation

The company is located in Lidcombe, providing cancer diagnosis service. They wanted to make sure their brand shall be visible to the needed person whenever there’s someone looking for it.

The company used to run the ads by themselves but then decided to switch to a reliable agency due to high cost and competition. The budget is small but a good start to get their business have receive more attention.